11: Landing Your Dream Customers and Learning From Your Sales Failures with Anthony Iannarino
My guest on Episode #11 is Anthony Iannarino. Anthony is probably the most prolific sales blogger today. In addition, he is an author, a consultant, an international speaker. And, if he isn’t busy enough, he is also President of a staffing company that he has grown from $4 million to $40 million in revenues.
In this episode Anthony shares what he learned about sales from being the leader of a hair metal cover band in LA (which is ironic if you look at Anthony’s picture!). We also talk about strategies for capturing your dream customers (Hint: Find the people who you create the most value for and pursue them relentlessly), developing business acumen in sales reps, positioning companies to succeed in a recession and how to learn from your sales failures.