#436. How to Improve Sales Productivity Through Coaching. With Keith Rosen.
Keith Rosen, CEO, executive sales coach, transformational expert, advisor to top sales leaders, and author of the number one sales coaching book, Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives, and his most recent book, Own Your Day: How Sales Leaders Master TIme Management, Minimize Distractions, and Create Their Ideal Lives, joins me on this episode of #Accelerate!
[1:01] Keith has created his ideal life. He has coached sales leaders for the last 30 years around the globe in over 60 countries, for all aspects of the sales process.
[2:27] Keith started sales in college, door-to-door, selling mortgages, remodeling, and home security systems. Keith focused on making salespeople into great coaches, and started his business to address that objective.
[5:31] Keith compares trusted advisors to coaches. In selling, the same questions apply as in coaching.
[6:39] Keith discusses best practices in three areas: questions we ask; critical questions we fail to ask; and changing what we do and how we think. Then he offers a simple way to change our behaviors. One key desired behavior is to ask questions.
[11:43] If you have to close someone, you’re not doing your job.
[12:48] Coaching wasn’t always common. When Keith started coaching, people wanted to know the team. Keith says the coaching gap today is with sales managers.
[16:53] Keith insists that technology and data do not replace individual coaching. Coaching isn’t to gather data, but to help improve behaviors. Data doesn’t reveal why a seller excels. Why is observation necessary?
[23:54] Hiding behind technology makes it easier to avoid personal connections. LinkedIn is for connecting, and building relationships, not for spamming.
[26:01] Consumer retail isn’t dependent on relationships, but complex B2B certainly is. In B2B, you want to like the person from whom you are buying.
[26:59] A to-do list is ineffective, and usually you put things off, because there is no accountability. Anything that cycles consistently, needs to go on a calendar, not a list. Only one-time items belong on a to-do list.