March 18, 2016

On Accelerate! Now: Episode 115 with Bridget Gleason. How to Maximize Opportunities and Deals from MQLs and SQLs

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this installment, Bridget and I have a conversation about Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and how to maximize opportunities and deals from them. Among the topics we discuss are:

  • The definition of MQL and SQL.
  • The reasons for low conversion rates of MQLs into qualified opportunities.
  • Are your MQLs being released too soon to your sales team?
  • How do you balance quality vs quantity in lead gen?

Be sure to join us for this information packed episode!