April 27, 2016

On Accelerate! Now: Episode 143 with Jack Kosakowski. How to Effectively Integrate Social Selling into Your B2B Sales Process

Jack Kosakowski is the global head of Social Sales Disruption at Creation Agency. He works with B2B companies to infuse social into the traditional B2B sales process.  In today’s installment, I chat with Jack about how to use social media to add value to prospects as they navigate their way through your sales funnel. Among the many topics we explore are:

  • What is social sales disruption? And, how can you employ it in your selling?
  • How to embed social selling into your standard B2B sales process.
  • How social selling can bridge the value gaps created by email and phone calls.
  • The common mistakes salespeople commit using social media to connect with prospects.
  • And, much, much more!