March 31, 2016

On Accelerate! Now: Episode 124 with Jon Wuebben. Warm Up Your Leads With Good Content Marketing That Builds Trust.

Jon Wuebben is the founder and CEO of Content Launch, a provider of the first complete content marketing software built for small and medium-sized businesses. In this episode, Jon provides effectives strategies that sellers can use to warm up prospects with good content that starts a conversation with your customers. Among the many topics we discuss are:

  • What is content marketing?
  • Strategies for SMBs to implement their first content marketing strategy.
  • What kind of resources does a small business need to conduct effective content marketing?
  • Simple steps to warm up leads with great content.
  • The 3 key factors of a content marketing strategy that converts leads into opportunities.
  • Why content marketing generates a better ROI than advertising.