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May 12, 2016
Topics: Building Relationships, Business Development, Podcast, Prospecting, Sales Development, Sales Performance
On Accelerate! Now: Episode 154 with Pouyan Salehi. Using Sales Automation to Accelerate Outbound Sales Rep Productivity.
Pouyan Salehi is the co-founder and CEO of PersistIQ, a complete outbound platform engineered from the ground up for sales. In this episode, I chat with Pouyan about how sales teams should use sales enablement tools, like PersistIQ, to increase both their effectiveness and their efficiency. Among the many topics we discuss are:
- Is there a danger from too much automation in sales?
- How sales automation will force a change to the current inside sales model.
- How to authentically personalize your touch points with leads and prospects.
- Why your KPIs need to focus on engagement with your content, not just clicks and opens.
- How adding value to each sales interaction accelerates the creation of better relationships.