May 12, 2016

On Accelerate! Now: Episode 154 with Pouyan Salehi. Using Sales Automation to Accelerate Outbound Sales Rep Productivity.

Pouyan Salehi is the co-founder and CEO of PersistIQ, a complete outbound platform engineered from the ground up for sales. In this episode, I chat with Pouyan about how sales teams should use sales enablement tools, like PersistIQ,  to increase both their effectiveness and their efficiency. Among the many topics we discuss are:

  • Is there a danger from too much automation in sales?
  • How sales automation will force a change to the current inside sales model.
  • How to authentically personalize your touch points with leads and prospects.
  • Why your KPIs need to focus on engagement with your content, not just clicks and opens.
  • How adding value to each sales interaction accelerates the creation of better relationships.