On Accelerate! Now: Episode 154 with Pouyan Salehi. Using Sales Automation to Accelerate Outbound Sales Rep Productivity.

Pouyan Salehi is the co-founder and CEO of PersistIQ, a complete outbound platform engineered from the ground up for sales. In this episode, I chat with Pouyan about how sales teams should use sales enablement tools, like PersistIQ, to increase both their effectiveness and their efficiency. Among the many topics we discuss are:

Is there a danger from too much automation in sales?
How sales automation will force a change to the current inside sales model.
How to authentically personalize your touch points with leads and prospects.
Why your KPIs need to focus on engagement with your content, not just clicks and opens.
How adding value to each sales interaction accelerates the creation of better relationships.