On Accelerate! Now: Episode 111 with Steve Silver. How to Get More Value Out of Your Sales Technologies!
In this installment, Andy talks with Steve Silver, the Research Director and Sales Operations Strategist for Sirius Decisions. Sirius Decision conducts research based on studies for both clients and the broader market place. Steve’s focus is on the processes, measurements, and sales technologies that sales organizations use to execute their sales, go to market, engage with customers, convert prospects into clients, and manage clients. Some of the topics we discuss are:
- Why are Account-Based Marketing and Account-Based Selling important?
- When is the appropriate time to invest in sales technologies?
- How do you evaluate which sales tools will be the most effective for you?
- What are analytics and why are they essential tools in sales?