If you want to amp up your sales in 2015, then you need to make every sales touch count.
This may seem like obvious advice, but it is wisdom that too many salespeople overlook. Your buyers are busier than ever; which means that they have less time in which to pay attention to you. This puts the pressure on you, the salesperson, to be 100% certain that when you have the opportunity to reach out and touch your prospects, that you will make that interaction worth the prospects’ time.
Every time you interact with a prospect, they are investing some of their time in you. What do people expect when they make an investment? They expect to earn a return on that investment. If a prospect is going to invest some of their time to meet with you, take your phone call or read an email from you, then they have a reasonable expectation of earning a return on that investment.
This means that every sales touch that you have with a prospect, no matter how large or small the contact, must deliver something of value to the prospect. Without receiving value how can the prospect recognize a return on the time that they have invested in you?
Watch the video below to learn the one question you need to ask yourself to be absolutely certain that every touch counts.