The Best of Accelerate! The Keys to Hunting and Landing The Big Whales (i.e. major accounts.) With Barbara Weaver Smith.
This is one of my favorite episodes on major account selling. My guest, Barbara Weaver Smith, is the Founder and CEO of The Whale Hunters, and the co-author of the classic, best-selling book Whale Hunting: How to Land Big Sales and Transform Your Company In this episode, Barbara and I discussed the keys to winning orders from major accounts, otherwise known as “whales,” that will accelerate the growth of your sales. Among the topics we talked about in this fascinating conversation are:
- How do you find the “whale” that is 20X bigger than your current sales opportunities?
- What are the keys to identifying the right person to speak with at a whale?
- What are some of the common fears that whales have about smaller vendors?
- How you can land the major account orders that will completely transform your company.
When you finish listening to Barbara crush here it with her key insights into major accounts sales success, then head over to Amazon.com and order her new book: Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers.