On Accelerate! Now: Episode 66 with Bob Apollo. How To Simplify And Shorten Sales Cycles With Value-Based Selling.

In this episode, Bob Apollo, founder of Inflexion-Point Strategy Partners, describes how to use value-based selling to transform the performance, and tap into the full potential, of your B and C level sales reps. He shares effective strategies for using value-based sales as a tool to increase the ROI that decision-makers receive from the time they invest in meetings with …

On Accelerate! Now: Episode 39 with Elinor Stutz. Customers Don’t Care What You Know, But Want To Know That You Care

Elinor Stutz, is the bestselling author of two books, including, Nice Girls Do Get the Sale – Relationship Building that Gets Results. In this episode, Elinor discusses why sales techniques are not a substitute for understanding why you’ve been invited in for a conversation with a potential customer in the first place. Elinor lays out why selling with integrity, consciously …