David Masover, author of The Salesman’s Guide to Dating: A Sales Book About Making Connections… With an Unexpected Twist!, joins me on this episode of #Accelerate! KEY TAKEAWAYS About David in Buda, Hungary, and Andy’s Hungarian connection. Why has sales training not evolved in America beyond “asking good questions and being curious”? Why does every new generation have to be …
688: Objective-Based Selling with Tibor Shanto
Tibor Shanto, B2B prospecting and sales expert, and author of the ebooks, Sales Happen in Time and Execution: Everything Else Is Just Talk, joins me again on this episode of #Accelerate! KEY TAKEAWAYS Tibor teaches objective-based selling to bring in new customers based on their goals, not on their pain points. Look to help prospects to meet their …