How to Create Content That Attracts Prospects. With Alzay Calhoun. #286
My guest on this episode of Accelerate! is Alzay Calhoun, Founder and CEO of Coveted Consultant, a professional training and coaching company. Among the topics Alzay and I discuss are how the right content can transform a prospect’s perception of your intangible value into tangible value, how to use content to maintain the right “problem-solution orientation” to engage and educate prospects , and how to focus on creating the right “pillar content” that supports your entire content strategy.