August 20, 2016

How to Create Content with Sales In Mind. With Cara Hogan. #232

Cara Hogan is the content marketing manager for Rentlytics. In this episode, Cara and I talk about the critical sales and marketing alignment, how how to create content that aligns with the requirements of sales reps, how to track sales reps’ engagement with content, how to support account-based selling and account-based marketing models with content, and much more.