How to Drive Sales with Content Marketing. With Jeff Herrmann. #221
Jeff Leo Herrmann is CRO of Fathom, a digital marketing agency that creates data driven, profitable growth. Jeff also hosts a podcast called, Publish or Perish – Selling in the age of content marketing. In this episode, Jeff and I cover a range of topics about content marketing and sales. Join us now as we discuss how content marketing drives sales, why content marketing is more effective than traditional marketing, how the role of content marketing is critical for prospecting, and much, much more.