The New Power of Inside Sales. With Anneke Seley & Britton Manasco. #325
Joining me on this episode of Accelerate! are my guests Anneke Seley and Britton Manasco, coauthors of the new book, Next Era Selling: 5 Strategies to Make Your Business Unstoppable. Anneke is the CEO and Founder of Reality Works Group, and coauthor of a previous book, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. Britton is the CEO and Founder of Visible Impact. Among the many topics that Anneke, Britton, and I discuss are how they came to write their book, the external trends that are forcing sales organizations to change, what established companies can learn from agile startups, and the new melding of inside and field sales teams.