Optimizing Sales Lead Generation. With Eric Quanstrom. #206
Eric Quanstrom is the Chief Marketing Officer for KiteDesk. KiteDesk provides automated prospecting software for B2B sales teams. Among the many topics covered in this episode, Eric and I talk about how to integrate inbound and outbound strategies to optimize sales lead generation, Eric’s three secrets to sales development success that are hidden in plain sight and what KiteDesk is doing to amp up the productivity of sales development teams.