Straight talk with my guest, the New Sales Coach, Mike Weinberg. There’s a reason Mike’s first book New Sales. Simplified has been such a huge best-seller and why Mike is in such high demand as a speaker and consultant. New Sales. Simplified speaks the hard truth about why companies that want to grow must proactively prospect for new customers. It can’t be avoided. Mike also provides a powerful, easy to implement system for disciplined prospecting that really works. In this episode, Mike shares his opinions on the need for greater specialization in sales roles and on the fundamentals that help sales teams close more business and increase their productivity.