Anita Campbell is the founder and CEO of Small Business Trends, an award-winning online community for small business owners and entrepreneurs. A former corporate attorney, Anita is a business speaker, analyst, publisher and writer. In today’s episode, Anita and I talk about the unique sales challenges small businesses are faced with and how they optimally can respond to these. Among the topics we discuss in this episode are:
- The biggest challenges in growing a small business.
- The most effective way to sell to small business CEOs and entrepreneurs.
- What must small businesses do to differentiate themselves from competitors?
- How small business can attract and retain top sales talent.