My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this installment, Bridget and I have a conversation about Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and how to maximize opportunities and deals from them. Among the topics we discuss are:
- The definition of MQL and SQL.
- The reasons for low conversion rates of MQLs into qualified opportunities.
- Are your MQLs being released too soon to your sales team?
- How do you balance quality vs quantity in lead gen?
Be sure to join us for this information packed episode!