My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In today’s episode, Bridget and I have a conversation about marketing and sales alignment. We perform a deep dive into strategies to get these two teams to work more efficiently together to turn prospects into orders! Included among the topics we discuss are:
- How to fix communication gaps between marketing and sales.
- Metrics that measure how effectively the sales team is utilizing marketing’s output.
- Steps you can take that increase effective collaboration between sales and marketing teams.
- How to easily transition a lead from the marketing team to the sales team (without restarting the conversation.)
- And much, more!