In this episode, Charles Green, co-author of The Trusted Advisor and author of Trust-based Selling, shares the secrets to developing a trust-based relationship with your buyers that can accelerate your sales. Listen in as we talk about:
- Why trust is not the same as trustworthiness. And what that means for you.
- Why you can’t fully build trust with a prospect if you don’t them.
- Why trust is personal. Buyers are building trust with you, not your company.
- Why trust is not a number that you can measure.
This episode is a must listen for everyone. Any CEO, entrepreneur, sales leader and sales rep should invest the time to listen.