Corinna Essa is President of the Australian company, Social Media Worldwide. She is an expert in showing small businesses how to use social marketing to drive traffic and leads online to sell more products. In today’s episode, Corinna and I discuss the range of common missteps business owners encounter when it comes to the challenges of building an engaging social media presence that helps drive new business development. Among the many topics we tackle are:
● What companies should do to make social media work for them
● What are the biggest mistakes small to mid-sized businesses make in their social marketing efforts?
● How to turn your cold traffic into warm leads.
● How small businesses should use social media to nurture relationships with their prospects.