My regular guest on Front Line Friday is Bridget Gleason. Bridget is VP of Corporate Sales at SumoLogic. On this episode, Bridget and I talk about five common sales objections and how to work with the buyer to get to yes. We also dive into the subject of trust; why it’s essential to take the steps to quickly build trust with prospects and how critical the buyer’s first perceptions of you are in that process. Trust is one of the most important factors in the speed of your sales process. You can’t afford to miss this episode.