Joining me on this episode of Accelerate! is Sean Sheppard! Sean is one of the founding Partners of GrowthX, which provides seed-stage venture capital and market expertise to a select group of start-ups seeking product market fit and productable revenue. Sean is also Lead Instructor of the Sales and Business Development track at GrowthX Academy. Among the many topics Sean and I discuss on this week’s episode are the 4 key milestones start-ups should use to assess their progress, how to acquire the data to develop an effective customer attraction strategy, how to communicate effectively with buyers by building a message hypothesis and objective and why you should hire “Renaissance” sales reps.