In this episode, Ian Brodie, author of the best-selling Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing shares his secrets for how to use email to generate a pipeline of warm leads and accelerate your sales productivity. Building on his own beginnings as an introverted sales rep with call reluctance, Ian describes how he, and his clients, have built successful profitable businesses using the techniques in his book. Among the topics we discuss are:
- How to make every buyer interested in meeting with you
- How to absolutely add value to every interaction with a prospect
- Why sales reps needlessly worry too much about technique
- How to build a nurture campaign that delivers relevant value to the buyer
- How to win sales fast with a simple 21-word email.
If you’re in sales or sales management, then you definitely need to listen to this episode