Jack Kosakowski is the global head of Social Sales Disruption at Creation Agency. He works with B2B companies to infuse social into the traditional B2B sales process. In today’s installment, I chat with Jack about how to use social media to add value to prospects as they navigate their way through your sales funnel. Among the many topics we explore are:
- What is social sales disruption? And, how can you employ it in your selling?
- How to embed social selling into your standard B2B sales process.
- How social selling can bridge the value gaps created by email and phone calls.
- The common mistakes salespeople commit using social media to connect with prospects.
- And, much, much more!