Jon Wuebben is the founder and CEO of Content Launch, a provider of the first complete content marketing software built for small and medium-sized businesses. In this episode, Jon provides effectives strategies that sellers can use to warm up prospects with good content that starts a conversation with your customers. Among the many topics we discuss are:
- What is content marketing?
- Strategies for SMBs to implement their first content marketing strategy.
- What kind of resources does a small business need to conduct effective content marketing?
- Simple steps to warm up leads with great content.
- The 3 key factors of a content marketing strategy that converts leads into opportunities.
- Why content marketing generates a better ROI than advertising.