Justin Christianson is the co-founder and President of Conversion Fanatics. He is the author of the Amazon #1 best-selling Conversion Fanatics: How To Double Your Customers, Sales and Profits with A/B Testing. In this episode, Justin and I talk about how his sales team at Conversion Fanatics integrates the best practices of online conversion optimization into its proactive outbound sales processes. And, how they optimize conversions at each step of their sales process.
Among the topics we address during this show are:
- Why the right headline on your website is important to your outbound sales efforts.
- Tips for sales development reps to lead with value and help their prospects to take the next step.
- Why it’s essential for every sales rep that sends email to prospects to learn how to become a conversion copywriter.
- How to measure and track the pertinent metrics for sales productivity improvements.