Kevin Craine is the Executive Director of Craine Communications Group. His podcast, Everyday MBA, interviews best-selling business authors, innovative thought leaders, and top-shelf executives. Kevin is also a professional writer and editor, an internationally respected business technology analyst, and an award-winning podcast producer. Among the topics that Kevin and I in this episode:
- How to develop new customers through value-based thought leadership content.
- What it takes to become an acknowledged thought leader.
- Key ways to grab your customer’s attention through compelling content.
- 7 steps to create credible & compelling content that cause customers to take action.