In this episode, Kurt Shaver, founder of The Sales Foundry, and a leading social selling expert, shares his secrets for building a successful social selling program at your company. Listen in as we talk about:
- Why using social media is not the same as social selling.
- How to successfully integrate social selling into your existing sales process
- How to establish realistic goals, and metrics, for your social selling
- The 4 key elements that must be a part of any social selling training
- How to successfully get your sales reps to integrate social selling into their daily sales routine
- How sales managers should manage the social sales efforts of their teams
Looking for additional tools to help you build your pipeline? Then this episode is a must listen for any CEO, sales leader or sales rep.