Lindsey Anderson, also known as “One-Click Lindsey”, is the host of the Traffic and Leads podcast. She is an expert in helping small businesses use innovative online marketing strategies to drive more traffic to their websites and generate more sales leads. In this episode, Lindsey provides effective marketing hacks that entrepreneurs and small companies can use to develop new sales opportunities. Listen in as we discuss the following topics and more:
- The two most common, and costly, mistakes small businesses make in their online marketing and sales efforts.
- How entrepreneurs should prioritize which online marketing tactics will be the most effective for their businesses.
- What are the primary characteristics of a great website in terms of being able to generate leads and traffic?
- Guidelines for using Facebook Marketing, which is paid advertising, to develop highly targeted leads.