Mark Magnacca is the co-founder and President of Allego, a mobile based sales learning platform. He is also the author of the book So What? How to Communicate What Really Matters to Your Audience. In today’s episode, Mark and I discuss why the traditional model of sales training is broken and how it is being replaced by a new framework that emphasizes continuous learning and reinforcement instead of classroom training. Among the topics we discuss are:
- How has traditional sales training become broken?
- How sales learning differs from sales training and what that means for educating your sales team.
- What is the difference between Skill Based & On-Demand Based Knowledge?
- What are the new generation of learning tools, such as Allego, doing to effectively address the shortcomings of traditional sales training?