In this episode, Shane Gibson, author of Sociable and Guerrilla Social Media Marketing, and host of The Social Sales Podcast, shares best practices for using social selling to build the relationships and stimulate sales conversations with decision makers. Among the many topics we discuss in this episode are:
- The two primary goals of social selling
- The 3 key disciplines of using social media to develop a personal brand
- The 9 Cs (or absolutely key elements) of social selling success
If you’re a sales leader, sales manager, or sales rep, this episode is definitely worth the investment of your time to listen.