Peter Strohkorb is an international business speaker, mentor, coach and author of a new book called The OneTEAM Method: How Sales + Marketing Collaboration Boosts Big Business. He is the creator of the OneTEAM Method for superior Sales and Marketing alignment and collaboration. In today’s episode, Peter and I discuss how effectively aligning sales and marketing collaboration can maximize close rates and increase customer satisfaction. Among the topics we discuss are:
- The definition of sales productivity and how managers should measure it.
- The specific steps Marketing can take to help boost sales productivity.
- What are the sales challenges that Marketing can support?
- Who needs to take the lead to facilitate sales + marketing collaboration?