The is one of my favorite episodes. My guest, Stu Heinecke, the author of How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing, turns convention on its head and tells you how to get meetings with those buyers that can transform your business. In this episode, Stu shares the innovative contact marketing strategies from his book that enable any sales rep to open any door to any prospect and get a meeting with every decision maker that they target. Among the topics we discuss are:
- What is contact marketing?
- How contact marketing fits into your sales development process.
- How you can use contact marketing to open the door to any prospect.
- Effective strategies to persuade an executive assistant or gatekeeper to help you.
- 4 free successful contact marketing campaign ideas