Lee Bartlett, is a sales expert, entrepreneur, and author of a new book titled, The No. 1 Bestseller.
[1:25] Lee wrote The No. 1 Bestseller as his interpretation of sales excellence — what top salespeople do differently from their colleagues and their competition.
[2:03] The book tells how a salesperson uses sales skills with a mindset and strategy, to work themselves consistently to the top of a sales organization.
[5:09] In Lee’s view, sales statistics can be viewed different ways, but there’s only one way to view a paycheck.
[7:01] Lee always aligned his expectations with those of the company. The company wanted $X million of new business; Lee calculated his sales and agreed on his salary to produce his part. Everyone was aligned, and they went to work.
[9:22] Lee worked both enterprise sales, and very high-value transactional sales, and the sales processes were always defined. Lee looked at the top salesperson to see how they worked.
[12:22] Lee asked customers how they wanted to be sold to, and then he aligned with their expectations.
[15:18] In his book Lee describes the level of preparation and responsiveness he applied to win these deals. In one year he won over 90% of the deals he pitched, with a product similar to competing products.
[17:55] Lee applied quantification to as many of the parts as possible, and built a strategy to be able to handle any situation.
[18:37] Lee explains “the magic” of a boardroom sales pitch. There is a difference in how a salesperson approaches, and adapts to the situation, depending on their ability to “read the room,” and engage with the influencers.
[20:49] In the pitch, behaviors and habits matter more than skills. Lee ended a pitch by pledging to help them through problems that may come up.
[24:05] Lee looked for new products, to be early in a business, and build it up, with a contribution to the culture of that product. Being involved with the right product that suited his personality was intrinsic to over achieving his goals.
[27:06] Lee didn’t personally work with scripting for cold calls. The minute someone took him off the script with a question, he would panic. So he learned the product, and internalized the message, which allowed an engaged dialog.