Author, speaker, and entrepreneur, Gene Hammett, is the founder of Core Elevation, Inc. He is a business coach to high-achieving leaders and host of the Leaders in the Trenches podcast. In today’s episode, Gene and I discuss the steps entrepreneurs should take to establish a leadership position in the markets they serve. Among the topics we discuss are:
- Why understanding your audience is important.
- How to tightly define the niche market you serve.
- How fear limits your ability to achieve your goals.
- What it means to “lead and own” your market.