John Smibert, is the co-founder and CEO of Australia-based Strategic Selling Group. John is on a mission to elevate the professionalism of sales. Tune into this episode to hear John and I talk about how to avoid the pitfalls associated with too much reliance on automation in sales. John also spells out a modern approach to sales training that sales managers should use. Among the many topics we discuss are:
- Is modern B2B selling becoming too automated?
- How sellers should focus on maximizing the human touch in their sales.
- How much time a company should invest in sales training.
- A new, more effective approach to training sales reps.