Drew McLellan is the owner of Agency Management Institute, co-founder and CEO of McLellan Marketing Group, author, speaker, and a widely read blogger for small businesses and entrepreneurs. In this episode, Drew tells us what sales reps can do to differentiate themselves in competitive markets and how to connect and engage in a meaningful way with potential buyers. Among the topics we discuss are:
- The five rules of writing a killer sales letter that commands the buyer’s attention.
- How sales and marketing can collaborate to present a consistent value message to buyers throughout the funnel.
- How to add value to every communication with a prospect.