My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, Bridget and I have a conversation around the idea of whether sales reps are making sales more complicated than it needs to be. Among the topics we discuss are:
- Are sales reps confused about the purpose of selling?
- Do we need to focus on training sales reps on the significant role emotions play in decision making?
- How can you contribute to the body of knowledge in sales by focusing more on the emotional aspects of sales.