In this second episode of my two-part conversation with Mark Roberge, CRO of HubSpot sales division and author of the best-selling book, The Sales Acceleration Formula, describes the process that he created to build the sales team that produced predictable scalable revenue growth as it rapidly marched from $0 to over $100 million in sales. Among the key topics we discuss are:
- How to scale your demand generation efforts
- How to put in place the process and resources to align marketing and sales.
- The unexpected skill set you should hire into your content marketing efforts.
- Why companies are under-investing in inbound marketing and how to balance that with proactive outbound demand gen.
- How to project the mix of inbound and outbound required to scale your sales.
If you have the responsibility to grow a business, or scale a sales team to increase revenues, or maybe you want to run your own business someday, then this is a must listen episode. Don’t miss it! Listen today.