Kevin Eikenberry is Chief Potential Officer at the Kevin Eikenberry Group, a world-renowned leadership expert, a two-time bestselling author, speaker, consultant, trainer, and coach. In this episode our discussion is centered around the leadership component of sales. You’ll learn why you need to lead, inspire and motivate the buyer to take action. And, why too few sales reps ever seem to consider their role to be that of a leader. Tune in to hear Kevin and I talk about the intersection of leadership and management in the context of sales and what that means for your success.