My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. Remember the classic scene from the early Bill Murray movie, Meatballs, in which Murray delivers an motivational pep talk to his summer campers before their annual athletic competition against the rich kids from a neighboring camp? In this episode, Bridget and I discuss some of the most contentious, as well as pointless, things we argue about with regard to sales and selling that just don’t matter. And, as a bonus, we also come up with an idea for a brand new book. Join us now!