Bestselling author of Selling Your Story in 60 Seconds, Michael Hauge, is a story and script consultant, author, lecturer, and coach who works with writers, producers, directors and prominent stars to sell their ideas in the cut-throat competitive world of Hollywood. In today’s episode, Michael shares how sales reps can use emotion as the best tool to create the compelling first impressions that capture a prospect’s attention. Among the topics we discuss are:
- How to quickly establish rapport with potential buyers.
- How to engage a potential buyer’s emotions using a story.
- The key steps to structuring a compelling story that sells
- How to use a story that motivates the prospect to take the next action.