Mark Williams is the founder and managing director of ETN LinkedIn Training, and the UK’s leading LinkedIn and social selling expert (also known as “Mr. LinkedIn” on Twitter.) LinkedIn has become an indispensable tool for finding new prospects and decision-makers when developing new sales. In this episode, Mark describes his 5C system that teaches you how to become more active and engaged on LinkedIn. And, how to take full advantage of its power as a networking tool to develop the trust-based relationships with decision makers that result in orders.