The Power of the Emotional Connection In Selling. With Mike Bosworth. #217
Mike Bosworth is the founder of Mike Bosworth Leadership, and the author of the bestselling sales classics, Solution Selling: Creating Buyers in Difficult Selling Markets and CustomerCentric Selling. In this episode Mike and I talk about his new book What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story. Among the topics we discuss are the power of a story in sales; how to make that decisive emotional connection in selling; how to transform how we train salespeople, and how to teach storytelling techniques to sales reps and make them stick.