Process and Execution Rule in B2B Selling. With Tibor Shanto. #418
Joining me once again on this episode of Accelerate! is my guest Tibor Shanto, author, speaker, trainer, and sales expert.
[2:00] Tibor offers training, speaking, and coaching, and he writes. He helps B2B companies get new business through process and execution. “Everything else is just talk.”
[3:56] Tibor comments on research about social media influence on B2B. Is the research relevant and reliable?
[6:11] Some buyers enter the market on their own. Some do not, unless approached; and they may not be on social media.
[10:23] When you start content marketing, what happens when you run out of content? Tibor shares his experiences. [12:46] Tibor does not seek pain points. What does he focus on, instead? How does he help prospects become buyers?
[16:24] ‘A’ players use tools to boost their success. ‘B’ and ‘C’ players hope tools will make them ‘A’ players. “‘C’ players should be seeking employment in the hospitality industry.”
[20:41] A robust sales process that is followed, serves as a platform for coaching, hiring, and individual success.
[23:29] Managers need to spend more time coaching their B players. 75% of their time should be coaching, but rarely is.
[29:02] Some sales behaviors and traits can be taught. Can passion be taught? How does process help sales?
[34:00] Statistics vary about buyers, regarding who initiates, and who is brought into the process. Embrace both types.
[38:25] Sales complexity increases from the technology and apps being thrown at the reps to ‘help them.’ They hinder more than help. Look for helpful tech, not just new tech.
[40:44] Tibor notes that tech doesn’t make the sale, but it does help reach the buyer. Learn to sell first, and tools can help.