July 22, 2016

How to Remain Relevant In the Face of Sales Automation. With Bridget Gleason. #207

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. As companies are rushing to develop products to automate many aspects of the sales process, it raises the question, how do sales reps remain relevant to their customers? In this episode, Bridget and I discuss where we think sales automation is headed and some of its current benefits and shortfalls. And, we talk about the important steps sales reps should take to ensure that they are always in a position to add unique value to the buyer’s journey.