How To

Hire A Winning Sales Team

F R E E   H I R I N G  G U I D E   D O W N L O A D

The cost of a bad sales hire is 4-7x the annual salary of the position. You can’t afford this. Yet, companies around the world, large and small, continue to  hire the wrong people. 


How do we know this? Because industry research from companies like CSO Insights consistently find only 50% of B2B sales professionals achieve quota each year. And it all starts with hiring.

Tracy Manning

CFO - DDSTUDIO

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"Andy Paul’s sales coaching has proven to be an essential investment for our company... His practical formula is actionable and works!"

There are a lot of factors that go into determining whether a sales rep will hit quota. And, typically, they all start with the person tasked with recruiting and hiring sales reps.

The Sales Leader’s 5-Step Guide to Better Sales Hiring

MYTHICAL STEREOTYPES

The typical sales leader usually has their list of personal qualities a candidate needs to have boiled down to just a few mythical stereotypes:

HUNTER

CLOSER

EXTROVERT

AGGRESSIVE

That’s it. Those are, by and large, the qualities that too many sales managers will look for in a candidate. The question is, are these qualities that will help your customers make the purchase decisions to buy from you? Of course they’re not.

IDEAL STEREOTYPES

CURIOUS

EMPATHETIC

PROBLEM-SOLVER

RESPONSIVE

A much better set of qualities that enable a salesperson to help their prospects make better purchase decisions are:

THE QUESTION IS: HOW DO YOU HIRE PEOPLE THAT EMBODY THOSE NECESSARY CHARACTERISTICS?

Over a sales career that has spanned 40+ years, I've sold everything from women’s shoes to complex satellite communications systems.


I've personally sold hundreds of millions dollars of products and services with companies ranging from small businesses to some of the world’s largest enterprises. 


Since founding my own consultancy, Zero-Time Selling, Inc, I've helped hundreds of companies and thousands of individual sellers around the world transform their sales results.


And, you know what? I’m still learning and perfecting my craft every single day. I hope you'll join me! 

Hi, I'm Andy Paul

Troy O’Bryan

Founder - ResponseCapture

"Andy's buyer-centric sales approach is must for today’s now economy... In less than an hour with Andy, our group identified multiple areas where a lack of responsiveness was costing us revenue and, more importantly, affecting our reputation."

Anna Talerico

Co-founder - ion interactive

"Andy is an exceptional sales coach. In just one day, he was able to inspire my sales team and provide valuable insight on the best approaches to selling with maximum impact.. his techniques were instantly effective and continue to be implemented on a daily basis."

Cameron Madill

Founder - PixelSpoke

"I learned more about sales from Andy during his hour-long presentation than I had in the previous six months. Andy has keen insights into the new psychology of your buyers and your sales team, and how to stop leaving money on the table."

What Industry Leaders Have To Say About Andy

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