As a manager or executive with responsibility for sales, it’s easy to get distracted by the multiple demands on your time. You’ve got meetings to attend, reports to write and forecasts to file. It’s easier to do those things than get your hands dirty managing sales.
But, if your primary mission isn’t being a sales coach, and working with the members of your sales team to help them succeed at their jobs, then the odds are good that you won’t succeed at yours.
The fact is nothing is more important for sales managers to do than coach. What does it takes for a manager to become an effective sales coach? Click below to learn five key areas where you can really help your team. And yourself.